Sound strategies, compelling copy and effective online content for companies in a range of industries around the world.
› messaging strategist, copywriter & content creator
› graphic designer
› media planner
› multimedia architect
› radio/ tv/video editor/producer
› social media expert
› web architect/designer
We've nailed down the brand messaging strategy. Now it’s time to get the good word out. I’ll work with my team to develop the advertising, marketing and public relations tools that will get the job done. In the process, we’ll make sure they all work together to achieve overall brand consistency.
› clear – Simple, easy-to-comprehend, everyday language will keep your reader engaged.
› compelling – The words will be powerful and effective in describing the benefits of your
company, product or service. Active voice and style – with vigorous writing, transitions
between thoughts and so on – will move your prospects toward the action you desire.
› consistent – The messaging will support your branding strategy and complements your other
› concise – Short is sweet.
› electrical device supply
› health care
› it systems/software
› paper recycling
› public health
› trenewable energy manufacturing & testing
› workforce safety
› workplace solutions
› define what your identity is now and what you want it to be
› define your position compared to your competitors and create a compelling positioning line,
› develop a messaging framework that highlights your differentiators and gives you a road
map for all future communications
› deliver clear, concise and honest brand messages
› answer the golden question for customers and prospects – what’s in it for me?
Just as no two clients’ needs are the same, no two branding or marketing teams should be the same. I match team members to the project by pulling in experts from a range of communication disciplines who have the right skills sets, then oversee projects to ensure they’re completed well, on time and on budget. Depending on the project and its objectives, your Fredricks Communications team will include:
advertising, marketing & public relations
email@example.com | +1.701.261.0867
fargo, north dakota usa
In today’s high-speed marketplace, no one takes a lot of time to pay attention to marketing messages, let alone read or think about them. Unless…
Whether we’re talking about a website, single ad, corporate brochure or comprehensive campaign, you need a concept that grabs attention and holds interest.
Creativity for creativity’s sake is a waste of time and money. A good concept is, first and foremost, firmly rooted in your culture, business objectives and differentiators.
A strong concept combines themes, headlines and images in complementary ways that will carry your story through multiple message delivery channels over time. It might tickle their funny bones, make them stop and say, “Huh?!” or appeal to their softer side – whatever will effectively impact your audience.
Finally, a valuable concept will move members of your target market to the action you desire.
These are the kinds of concepts I'll develop for you.
Branding is what you do to build and maintain a strong identity so prospects have a positive image of your organization and your offerings. Any time people think of what you sell, you want to be at the top of their list. But it’s anything but simple. I’ll help you:
I'll throw in the fifth "c" – creative – for free.
I’ve been helping B2B and B2C companies and organizations build their brand images, equity and reputations with strategic copywriting and content creation for advertising, marketing and public relations campaigns and materials for more than 25 years. I do it by telling their stories well.
Whether you need a single piece, a strongly differentiated strategy or messaging that conveys precisely who you are, what you do and for whom, I'll start by gaining a sound understanding of your business. Then I'll create compelling messaging and communication tools, and tie it all together with clear, concise and consistent copy and content that works.
I can operate as an independent consultant providing comprehensive branding or component services, as a project manager overseeing the work of multiple communication professionals or as an extension of your internal marketing staff. Whatever works for you, and whatever it takes to get the job done.
Let's share some good words.
The reaction of members of your target markets whenever they see your ad, marketing piece or website? KA-BLAM! Words should figuratively blast off of the page, hit them hard right between the eyes and make them want to take the next step in the buying process.
To make it happen, I use C4. Every communication I develop for you will be:
› branding & positioning
› messaging strategy
› project management
› seo content creation
› public & media relations
› integrated advertising, marketing
& pr campaigns
› creative/art direction
› messaging strategies
› communication & public relations plans
› brand positioning lines (aka, taglines)
› website content
› blog posts
› case studies
› sales sheets
› thought leadership pieces
› online, print, radio & tv ads
› direct mail
› press releases & kits
› interactive presentations
› trade show preparation
› corporate & sales videos
› annual reports
› a combination of any or all of the above
Fredricks Communications © 2016